From Chicago in early 1994, Ray Birks called another Sondheim enthusiast he discovered in a nearby city. After some conversation, they planned a newsletter of maybe 12 pages, two or three times a year, but word got around, and people became interested. A college student, wearing a sweatshirt emblazoned with The Sondheim Review, handed out flyers in front of the Plymouth Theatre in New York City, where Passion‘s original Broadway production was playing. Amazingly, people started subscribing to a publication they had never seen. So it was decided to go with the eventual plan immediately: To publish a slick magazine four times a year. The first issue, with Passion on the cover, was printed in July 1994.